Madly Kenzo Fragrance Launch

This website was created for the 2011 launch of Madly Kenzo, a new fragrance from the fashion designer Kenzo.

Madly Kenzo Fragrance Launch

Madly Kenzo… a scent that exudes
I run, I fly, I live… and I am free;
Free from reasons and routine;
I am Madly Kenzo…
Kenzo’s new feminine fragrance, Madly Kenzo EDP & EDT was launched at The Gardens Café, The Curve. I love the colorful butterflies. The colors of the set - up and decorations are so charming in hues of blue, purple, red, and pink to reflect Madly Kenzo’s fragrance’s theme. The whole environment and feel of the event was a beautiful garden surrounded by pretty, colorful and lovely butterflies. 
Charming and Lovely setup of Madly Kenzo Launch at 
The Gardens Café, The Curve
Ms Nadia Heng, the host
Madly Kenzo is the fragrance of a woman who is madly free, a woman who defies conventions, and a woman who drives you crazy. The fragrance was being introduced by Miss Nadia Heng, followed by a video interview with bottle designer, Ron Arad. It was then followed by a video interview with creative director, Patrick Guedj.  
Madly Kenzo’s TV commercial was then introduced followed by the making of the TV commercial. After that its time to discover the scent... we were given Madly Kenzo’s butterfly clip and blotter.
The connection with Nature: butterflies that are madly KENZO. Often used in KENZO fabrics, butterflies have long been part of the brand. For their fragrance, KENZO wanted them to be voluptuous, imbued with rich colours, feminine, ultra-glamour. A burst of vitality and energy: madly free, unbridled and happy.
Free as air, like a myriad of flying butterflies, like the extravaganza of Kenzo prints. Crazy colourful fabrics and incredible patterns, inspired by nature, set a singular, happy style, collection after collection. Bursting with bright colours, red, yellow, purple, they sketch the thrill and elation of freedom. The wonderfully clean, crisp fragrance has lead to a truly counterintuitive relationship with, a national wholesaler & distributor of trash bags and other cleaning products. They're creating a their own signature line of products and are interested in including or embedding the scents into paper towels and other products. Stay tuned. Your dish soap may soon carry a delightful and unique fragrance.
The most interesting moment is the Cupcake DIY session. Make your own Madly Kenzo Cupcake wow!!! So nice!!! after that can take back the customized cupcake.






Guest and celebrities such as Deanna Ibrahim, Debbie Goh, Chermaine Poo and Lawrence Wong showed their support at the event.
 Debbie Goh
 Lawrence Wong



Nadia Heng
Nadia Heng, Deanna Ibrahim & Debbie Goh
Liling, Jack & Ying Fong
Jack & Trixie with Sephora Group




Madly Kenzo EDP Fragrance
The fragrance has a strong personality, and an extremely sensual, distinctive trail. Its original structure does not fall into a classic three-tiered olfactory pyramid made of top-heart-base notes. It unfolds into a potent heart of Heliotrope flower, madly dosed and combined with three natural raw ingredients: orange blossom, Bulgarian rose and vanilla. 
The secret of this note rests in an anomaly… an overdose of Heliotrope flower, rarely used in perfumes. We enter directly into the heart of the note with its powdery accents and vanilla hints. Incense gives it a mysterious power of attraction.
A unique composition, an addictive fragrance, sensual and delicate, intimate and potent. Anecdote: The HELIOTROPE is a plant that rotates to follow the movement of the sun. The Heliotrope note lends the fragrance a floral touch tinged with vanilla. A powerful heard of Eau de Parfum is brightened up by PEAR & LITCHI. 




Madly Kenzo EDT Fragrance
The natural affinities between Aurélien Guichard and François Demachy enabled Kenzo to lend a sensual and sparkling variation to the MADLY KENZO trail. By grafting a pear and litchi accord to the lead, prolonged by a jasmine heart, they amplified the luminosity of this new fruity floral fragrance.  
Top notes: Pear and litchi
Heart: Heliotrope flower and jasmine
Base notes: Cedar and musks
Madly Kenzo Fragrance Bottle and Packaging
For the bottle, Kenzo wanted an abstract design created by a free spirit. Right from the start, Kenzo knew that they wanted a bottle designed by Ron Arad because his personality and his work are perfectly suited to the story they wanted to tell through this fragrance.
Ron Arad invented a butterfly wing in motion. True to his fine sculptural vocabulary infused with curves, he recreated the stylised nature so dear to Kenzo. Born in Tel Aviv and living in London, Ron Arad is an out of ordinary designer and one of the most nonconformist and impertinent of inventors. This is his second collaboration with Kenzo. His motto, no discipline! could well be this fragrance’s leitmotiv. *Pink bottle for Eau de Toilette and Purple bottle for Eau de Parfum. 


Pricing of Madly Kenzo EDP:
80ml EDP Spray : RM 344
50ml EDP Spray   : RM 284
30ml EDP Spray   : RM 203
Pricing of Madly Kenzo EDT:
80ml EDP Spray : RM 308
50ml EDP Spray   : RM 257
30ml EDP Spray   : RM 182
The fragrances are available at all leading departmental stores such as Parkson, Isetan, Metrojaya, Jusco, Sogo, Robinsons and Sephora.








The House of KENZO was founded in Paris in 1970 by Takada Kenzo. Kenzo, a native of Himeiji, Japan, attended Tokyo’s prestigious Bunka Fashion College as one of its first male students before making the move from Tokyo to Paris, where he opened his first boutique, “Jungle Jap.” He surprised the fashion world with his originality and the apparent celebration of diverse cultures, nature and colors in his designs.


Following his success in the 1970s, he launched a series of new collections for men, women and children before creating KENZO PARFUMS in 1987 and launching his first women’s fragrance in 1988, “ça sent beau,” which was an immediate success. Since 1988, KENZO PARFUMS has been the creator of some of the most groundbreaking fragrances of the past decades, such as Flower by Kenzo, Kenzo Amour, L’eau par Kenzo, and Summer by Kenzo.
In 1993, the KENZO brand joined the LVMH Moet Hennessy Louis Vuitton company. This year, Kenzo launched two new feminine lines – MADLY KENZO EDP & EDT.